Launching the future of beer
crafting a TV score for the beer engineers’ space odyssey
Moersleutel TVC 30sec
/ Client: Moersleutel Craft Brewery
/ Industry: Premium Craft Beer
/ Deliverables: tv score 15”, 20”, 30”
Music director / sound strategy: Stephanie Dufrane
Music composers: Daan Duijf & Manfred Roovers
For the beer engineers, we used the previously crafted Big Bold sonic identity to anchor the brand in its unique retro-futuristic grooves without falling into mainstream space odyssey.
Crafted beats from recorded brewery sounds, retro synths, vocoder and distorted horns, Moersleutel is setting the tone of the future of beer.
The sonic objective
Moersleutel believes in their new brand identity and their DNA. The TV ad is kicking off the roll out of this rebranding, sound on.
We used the brand instrument crafted earlier to step away from the classic space odissey’s themes and created a unique score that builds top of mind awareness at key decision points of Moersleutel’s consumers’ journey:
Distinctiveness: an instantly recognizable audio signature that feels engineered, not generic.
Consistency: the sound ID is in line from TVC to taproom or events.
Cheers to that!