We’re drowning in meaningless sound, from office toilets to supermarket aisles.
And yet, most brands still treat audio as an afterthought.
This article explores why that’s a mistake and how adaptive soundscapes could be the future of smarter, emotion-driven brand experiences.
Not louder. Smarter.
Let’s talk about sound that makes sense.

In today’s world of scrolls, swipes, and sound-on video, how your brand sounds has become as important as how it looks. But when people hear “sonic branding”, many still think of corny jingles, awkward stingers, or a 5-note melody dropped at the end of a commercial. That thinking is stuck in the past.

It’s time to rebrand sonic branding itself.