The Sound of the Space Between

Crafting a Sonic Ecosystem for a Tasmanian Perfume House

/ Client: LIMINUS
/ Industry: NICHE NATURAL PERFUMERY
/ Deliverables: Sonic ecosystem (3 loops), Alba & Thamnic mini-themes, playlist, usage guidelines

Branding / sound strategy: Stephanie Dufrane
Music composers: Daan Duijf

Liminus is a small Tasmanian perfume house rooted in nature, stillness and emotional storytelling.
Our goal: translate its poetic identity into a complete but compact sonic world — designed for a brand that communicates mainly through Instagram.

The challenge

Small brands rarely have the budget for full sonic branding.
Liminus needed recognition, coherence and intimacy—without complexity:

  • A distinctive sound anchored in Tasmania and liminality

  • Music that works in short Instagram formats

  • A modular system the brand can reuse across launches and daily content

The approach

We built the sonic identity like a perfume:

1. Brand DNA → Sonic DNA

Values, tone of voice and Tasmanian origin became the foundation: calm, spacious, poetic, grounded in place.

2. Three Liminal Sound Directions

We distilled the brand into three minimal, loop-ready moods:

  • Botanical Intuition – warm, tactile, intimate

  • The Liminal Threshold – deep, resonant, ceremonial

  • Alchemy of Place – landscapes, light and Tasmanian texture

Each direction contributes to the same emotional world.

3. Insta-First Composition

We created loop-based tracks that work at low volume, in short edits, and under visual storytelling.
From this palette we developed: Liminus Core Theme / Alba Theme – brighter, solar / Thamnic Theme – deeper, shaded

Solution

A usable mini sonic ecosystem built for a small team:

/ 3 loopable mood tracks forming the brand’s sonic backbone

/ Alba & Thamnic signature themes

/ A curated playlist extending the Liminus universe

/ A clear sonic guideline explaining when and how to use each track across Instagram, website, packaging and events

Everything is simple, modular and scalable — a blueprint for how small brands can adopt sonic branding without heavy budgets.

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